Boroline associates with FDCI's India Fashion Week 2016, New Delhi for showcasing of Chandrani Siingh Fllora’s new Collection "Mrityunjay"

About FDCI

The Fashion Design Council of India ( FDCI) is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, whose heritage is soaked in the flavours of indigenous crafts.

Why did Boroline decide to associate with India Fashion Week and Chandrani Siingh Fllora in particular?

Chandrani Siingh Fllora approached us and requested if Boroline can be the sponsor for showcasing her new collection, Mrityunjay, at Amazon India Fashion Week.

Boroline agreed for two reasons.

First there is an intrinsic connect between Boroline and Fashion. These are two indispensable arms of the Beauty Triangle. Fashion enhances beauty, Boroline maintains beauty.

The second reason is that Boroline has traditionally been, and still continues to be part of Bengal’s life, times and culture. We are happy to be associated with a project which showcases creativity from Kolkata.

BOROLINE presents Chandrani Siingh Fllora at FDCI Fashion Week 2016

Mrityunjay- the collection…. In the designer’s own words

"I have named the collection Mrityunjay because it is a tribute to Shiva.

The line is in handloom fabrics and georgettes, with embroidery and prints and motifs like the trident, conch shells, cannabis leaves and tilak. The colours are midnight blue, yellow, white, rust and Boroline green, because the collection is in association with Boroline. This is the first time that I have experimented with handwoven stripes and ombre dyeing techniques.

The styling reflects the hybrid lifestyle we live today and explores the blurring of the difference between formal vs. casual."

Sunil Sethi, President, FDCI said…

Press release by FDCI

"We are proud to associate with the iconic brand Boroline which has its roots in the city of Kolkata. It will be interesting to see how Chandrani Siingh Fllora, our designer from Kolkata reinterprets the age old symbols of Lord Shiva in a modern milieu through inventive thinking and modern silhouettes"

The Show Images from the AIFW ramp at Jawaharlal Nehru Stadium, New Delhi

Boroline Stall at AIFW

Boroline video presentation

Press Coverages

News Links w.r.t. BOROLINE association with FDCI & Chandrani Siingh Fllora

Times of India, Kolkata edition, 5th March, 2016
Times of India, Kolkata edition, 5th March, 2016
The Telegraph, Pg 13, 8th March, 2016
The Telegraph, Pg 13, 8th March, 2016
The Statesman, Pg 13, 7th March, 2016
The Statesman, Pg 13, 7th March, 2016
The Telegraph T2, 17th March, 2016
The Telegraph T2, 17th March, 2016
Avenue Mail, Pg 6, 18th March, 2016
Avenue Mail, Pg 6, 18th March, 2016
Himalayan Mirror, Pg 2, 17th March, 2016
Himalayan Mirror, Pg 2, 17th March, 2016
Indian Era, Pg 7, 19th March, 2016
Indian Era, Pg 7, 19th March, 2016
Prabhat Khabar, Pg 5, 17th March, 2016
Prabhat Khabar, Pg 5, 17th March, 2016
Orissa Today, Pg 8, 18th March, 2016
Orissa Today, Pg 8, 18th March, 2016
The Assam Rising, Pg 3, 19th March, 2016
The Assam Rising, Pg 3, 19th March, 2016
The Meghalayay Guardian, Pg 2, 18th March, 2016
The Meghalayay Guardian, Pg 2, 18th March, 2016
The North East Times, Pg 2, 18th March , 2016
The North East Times, Pg 2, 18th March , 2016
The Assam Post, Pg 2, 21st Marcch, 2016
The Assam Post, Pg 2, 21st Marcch, 2016
The Telegraph, Pg 20, 30th March, 2016
The Telegraph, Pg 20, 30th March, 2016
Hemro Prajashakti, Pg 6 19th March, 2016
Hemro Prajashakti, Pg 6 19th March, 2016
Hindustan, Pg 5, 19th March, 2016
Hindustan, Pg 5, 19th March, 2016
Jharkand Jagran, Pg 53, 19th March, 2016
Jharkand Jagran, Pg 53, 19th March, 2016
Khabar Mantra, Pg 5, 19th March, 2016
Khabar Mantra, Pg 5, 19th March, 2016
Purbottar, Pg 7, 19th March, 2016
Purbottar, Pg 7, 19th March, 2016
Rastiya Sagar, Pg 12, 19th March, 2016
Rastiya Sagar, Pg 12, 19th March, 2016
Sanmarg, Pg 9, 19th March, 2016
Sanmarg, Pg 9, 19th March, 2016
Jansatta, Pg 9, 22nd March, 2016
Jansatta, Pg 9, 22nd March, 2016
Aitijya Bangla, Pg 2, 18th-24th March, 2016
Aitijya Bangla, Pg 2, 18th-24th March, 2016
Asomiya Pratidin, Pg 17, 28th March, 2016
Asomiya Pratidin, Pg 17, 28th March, 2016
Rajasthan Patrika, Pg 14, 28th March, 2016
Rajasthan Patrika, Pg 14, 28th March, 2016
Dainik Abichar, Pg 3, 31st March, 2016
Dainik Abichar, Pg 3, 31st March, 2016
Dainik Ganadoot, Pg 4, 31st March, 2016
Dainik Ganadoot, Pg 4, 31st March, 2016
Gati, Pg 4, 31st March, 2016
Gati, Pg 4, 31st March, 2016
Janpath Samachar, Pg 11, 31st March, 2016
Janpath Samachar, Pg 11, 31st March, 2016
Samagya, Pg 11, 31st March 2016
Samagya, Pg 11, 31st March 2016

Orissa Press

Aagami Kali, Bhubaneswar, Pg 13, 9th March, 2016
Aagami Kali, Bhubaneswar, Pg 13, 9th March, 2016
Darshana, Bhubaneswar, 7th March, 2016
Darshana, Bhubaneswar, 7th March, 2016
Nakshatra Jyoti, Bhubaneswar, Pg 7, 6th March, 2016
Nakshatra Jyoti, Bhubaneswar, Pg 7, 6th March, 2016
Paryabekhyak, Bhubaneswar, Pg 6, 7th March, 2016
Paryabekhyak, Bhubaneswar, Pg 6, 7th March, 2016
Pragativadi, Bhubaneswar, Pg 7, 7th March, 2016
Pragativadi, Bhubaneswar, Pg 7, 7th March, 2016
Prajatantra, Bhubaneswar, Pg 4, 8th March, 2016
Prajatantra, Bhubaneswar, Pg 4, 8th March, 2016
Sambad, Bhubaneswar, Pg 5, 7th March, 2016
Sambad, Bhubaneswar, Pg 5, 7th March, 2016
Sanchar, Bhubaneswar, Pg 6, 6th March, 2016
Sanchar, Bhubaneswar, Pg 6, 6th March, 2016
Utkal Mail, Bhubaneswar, Pg 5, 8th March, 2016
Utkal Mail, Bhubaneswar, Pg 5, 8th March, 2016
Amruta Dunia, Pg12, 18th March, 2016
Amruta Dunia, Pg12, 18th March, 2016
Darsanna, Pg8, 19th March, 2016
Darsanna, Pg8, 19th March, 2016
Jagrata, Pg7, 19th March, 2016
Jagrata, Pg7, 19th March, 2016
Kalinga Mail, Pg7, 19th March, 2016
Kalinga Mail, Pg7, 19th March, 2016
Kholadwar, Pg7, 19th March, 2016
Kholadwar, Pg7, 19th March, 2016
Sanchar, Pg 8, 19th March, 2016
Sanchar, Pg 8, 19th March, 2016
Suryaparava, Pg7, 19th March, 2016
Suryaparava, Pg7, 19th March, 2016
Utkal Samaj, Pg 8, 19th March, 2016
Utkal Samaj, Pg 8, 19th March, 2016
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