Story of Boroline
Our journey began around 1929.
It was the happy outcome of the heady nationalistic wave that had engulfed all Indians during pre-independence era. Gour Mohun Dutta, an importer of foreign goods, decided to join the Swadeshi Movement.
Story of Boroline
Our journey began around 1929.
It was the happy outcome of the heady nationalistic wave that had engulfed all Indians during pre-independence era. Gour Mohun Dutta, an importer of foreign goods, decided to join the Swadeshi Movement.
A practical patriot, he was convinced that the best way to help India was to contribute to her economic self-sufficiency. To actively do this, he decided to manufacture products of a quality equivalent to their foreign counterparts.
Due to war time scarcity, Boroline had to be packed in available containers and not in the packaging prevalent then. In order to dispel any doubt in the customer’s mind regarding the genuineness of the product, this was printed at the bottom of the pack –“ORIGINAL PACKING CHANGED DUE TO WAR EMERGENCY, QUANTITY AND QUALITY OF CONTENTS REMAIN UNALTERED” (photo courtesy – Sujit Kumar Auddya). Mr. Auddya found this heritage pack of Boroline while going through his grandmother’s wooden trinket box. Within this tin container she had lovingly stored her string of beeds.)
On 15th August, 1947, the day India gained its Independence, two Calcutta newspapers carried an advertisement –One lakh Boroline would be distributed free to celebrate India’s Independence.
On 15th August, 1947, the day India gained its Independence, two Calcutta newspapers carried an advertisement –One lakh Boroline would be distributed free to celebrate India’s Independence.
Today, to over three generations of Indian consumers, Boroline is not only one of India’s Superbrands, but has evolved as a caring and trusted member of the family. Want Proof? Check links on Blogs and Posts in the Media section we have picked up from the net… you’ll find many others… all spontaneous… full of love… each one evoking our gratitude and motivating us to work harder everyday.
Our Philosophy
Our Approach towards our work, our Products, our Customers and the Society in general is guided by our ‘Prayer’ –
Where the mind is without fear
and the head is held high
Where knowledge is free
Where the world has not
been broken up into fragments
By narrow domestic walls
Where words come out from
the depth of truth
Where tireless striving
stretches its arms towards perfection
Where the clear stream of reason
has not lost its way
Into the dreary desert sand of dead habbit
Where the mind is led forward by thee
into ever-widening thought and action
Into that heaven of freedom, my Father,
let my country awake.
-Geetanjali, Gurudev Rabindra Nath Tagore.
How our products are made
Every product is made with utmost care at one of the two, state-of-the-art, GMP certified production units.
These are fully automated facilities manned by highly skilled, experienced group of people working in controlled environments, to ensure reproducible quality, every time. Every process is monitored and each step documented. Strict Quality Assurance Systems in place, track the flow from starting materials through the various stages of making, to its ultimate destination – You, our valued customer.
While technology is actively used to increase efficiency, every product offering of Boroline is inclined towards the Natural Way of Living. Starting with using Natural and Ayurvedic ingredients to using recyclable packaging, employing environment-friendly methods of production to constantly improving energy-efficiency-
Boroline is working towards a Greener and Cleaner World.
