Boroline

Story of Boroline

Our journey began around 1929.

It was the happy outcome of the heady nationalistic wave that had engulfed all Indians during pre-independence era. Gour Mohun Dutta, an importer of foreign goods, decided to join the Swadeshi Movement.

about us- about boroline

Know how Gour Mohan Dutta created Boroline

Gour Mohan Dutta, founder of Boroline, was born on 21 April 1909 into a respected Bengali merchant family. His grandfather Sambhu Dhan Dutta, was an established businessman residing in Sukchar near Barrackpore cantonment and on the outskirts of Calcutta — then the capital of British India.

A Childhood in Revolutionary Times

Gour Mohan was born during an age of revolutions. In 1905, Lord Curzon partitioned Bengal into East Bengal and West Bengal. This move triggered the historic Banga-Bhanga Andolan (Anti-Partition Movement) and the Swadeshi and Boycott movements.

about us- about boroline

Story of Boroline

Our journey began in 1929.

It was the happy outcome of the heady nationalistic wave that had engulfed all Indians during pre-independence era. Gour Mohan Dutta (1909–1956), an importer of foreign goods, decided to join the Swadeshi Movement.

Know how Gour Mohan Dutta created Boroline

Gour Mohan Dutta, founder of Boroline, was born on 21 April 1909 into a respected Bengali merchant family. His grandfather Sambhu Dhan Dutta, was an established businessman residing in Sukchar near Barrackpore cantonment and on the outskirts of Calcutta— then the capital of British India.

A Childhood in Revolutionary Times

Gour Mohan was born during an age of revolutions. In 1905, Lord Curzon partitioned Bengal into East Bengal and West Bengal. This move triggered the historic Banga-Bhanga Andolan (Anti-Partition Movement) and the Swadeshi and Boycott movements.

Due to war time scarcity, Boroline had to be packed in available containers and not in the packaging prevalent then. In order to dispel any doubt in the customer’s mind regarding the genuineness of the product, this was printed at the bottom of the pack –“ORIGINAL PACKING CHANGED DUE TO WAR EMERGENCY, QUANTITY AND QUALITY OF CONTENTS REMAIN UNALTERED” (photo courtesy – Sujit Kumar Auddya). Mr. Auddya found this heritage pack of Boroline while going through his grandmother’s wooden trinket box. Within this tin container she had lovingly stored her string of beads.

boroline world war 2 tin pack
boroline world war 2 tin pack

Due to war time scarcity, Boroline had to be packed in available containers and not in the packaging prevalent then. In order to dispel any doubt in the customer’s mind regarding the genuineness of the product, this was printed at the bottom of the pack –“ORIGINAL PACKING CHANGED DUE TO WAR EMERGENCY, QUANTITY AND QUALITY OF CONTENTS REMAIN UNALTERED” (photo courtesy – Sujit Kumar Auddya). Mr. Auddya found this heritage pack of Boroline while going through his grandmother’s wooden trinket box. Within this tin container she had lovingly stored her string of beads.

The Day India Became Free

1 lakh boroline tube distribution news

On 15th August, 1947, the day India gained its Independence, two Calcutta newspapers carried an advertisement –One lakh Boroline would be distributed free to celebrate India’s Independence.

Today, to over three generations of Indian consumers, Boroline is not only one of India’s Superbrands, but has evolved as a caring and trusted member of the family. Want Proof? Check links on Blogs and Posts in the Media section we have picked up from the net… you’ll find many others… all spontaneous… full of love… each one evoking our gratitude and motivating us to work harder everyday.

Our Philosophy

Our Approach towards our work, our Products, our Customers and the Society in general is guided by our ‘Prayer’ –

Where the mind is without fear

-Geetanjali, Gurudev Rabindra Nath Tagore.

Slugging? Boroline Did It First.

What Is Slugging? Boroline Explains
Slugging means applying a thin layer of thick cream as the last step of your night routine, so moisture stays sealed in while you sleep. It became a big trend on Reddit and TikTok around 2022, but Indian families have used thick creams this way for generations. People who slug talk about softer, plumper, glowing skin in the morning. Boroline, trusted by three generations of Indian families since 1929, is the cream India already had. 

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And How Boroline helps your Skin at Night
While you sleep, your skin goes into repair mode and fixes the damage from sun, dust, pollution and stress. It also loses moisture into the air overnight, which is why many people wake up with tight or dull skin. A thick, occlusive cream works like a lid, keeping moisture in so the skin can repair itself. That is why a night routine matters more than a morning one.

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And How Boroline helps your Skin at Night …
While you sleep, your skin goes into repair mode and fixes the damage from sun, dust, pollution and stress. It also loses moisture into the air overnight, which is why many people wake up with tight or dull skin. A thick, occlusive cream works like a lid, keeping moisture in so the skin can repair itself. That is why a night routine matters more than a morning one.

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Why Boroline Is the Perfect Slugging Cream
For slugging to work, the cream must be occlusive, meaning thick enough to sit on the skin and stop moisture escaping. Boroline is rich and thick, and forms a protective layer as soon as you apply it. It has been made in India since 1929, long before the word “slugging” existed. It was never a trend, just a cream that worked quietly for nearly a century.

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Ref Sites –  Cleveland Clinic, Healthline

How our products are made

Every product is made with the utmost care at one of the two, state-of-the-art, GMP certified production units.

These are fully automated facilities manned by highly skilled, experienced groups of people working in controlled environments, to ensure reproducible quality, every time. Every process is monitored and each step is documented. Strict Quality Assurance Systems are in place, tracking the flow from starting materials through the various stages of making, to its ultimate destination-you.

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