Everyone is slugging in 2026. But India has been doing it since before you were born.

Open your phone right now and search the word slugging.
You will find thousands of videos and reels of people putting a thick shiny layer of cream on their face before bed and waking up with the most glowing skin you have ever seen.
Everyone is doing it. Dermatologists are talking about it. Beauty magazines are writing about it. Slugging is officially the biggest skincare trend of 2026.
But here is the thing nobody is talking about.
Your grandmother in India was doing this exact same thing decades before any influencer was even born.

So, what exactly is slugging?
Slugging is simply applying a thick ointment on your face as the very last step of your night routine before you sleep.
That is, it.
You wash your face, do your normal routine and then at the very end you put a thin layer of thick cream on your face and go to sleep.
The cream sits on your skin like a soft blanket and makes sure all the moisture inside does not escape into the air while you sleep.
Did you know?
Slugging became popular on Reddit and TikTok around 2022 but the practice of sealing moisture into skin using thick creams has been a part of Indian and Korean skincare traditions for generations. So, while the internet thinks it discovered something new, your Nani and Dadi were already an expert at it.
So why is the whole world suddenly going crazy over slugging?
Because it works.
People who start slugging talk about waking up with softer, plumper and more glowing skin almost immediately.
In a world full of 10 step routines and expensive serums, slugging is refreshingly simple.
One product. One step. Every night.

India already knew the secret
While the rest of the world was busy discovering slugging, Indian homes already had and used the perfect slugging cream quietly.
That cream has been trusted by three generations of Indian families since 1929.
It is called Boroline.
And in our next blog we are going to talk about what happens to your skin while you are sleeping and why slugging with Boroline is the best gift you can give your skin before you close your eyes at night.

